Mean Companies Suck – How To Drive Cultural Change Even If You’re Not The CEO

Mar 3, 2023 | 49 comments

Imagine you are hired as a marketing manager at Company 123. One of your first tasks is to analyze the ROI of digital marketing campaigns from the past six months. You look at the numbers and think your eyes are fooling you. Not one of those campaigns has resulted in a revenue increase.

This scenario is exactly what happened to me. In “Mean People Suck: How Empathy Can Lead to Bigger Profits and Better Lives for Everyone,” I recall the story of what happened when I encountered that situation and how it sparked me to try and change the company culture. I also give advice based on my experiences and that of others on how anyone can drive cultural change, even if they’re not the CEO.

Putting the customer first

Ten years into my career, I was hired as the first head of digital marketing in North America at the world’s largest enterprise software company. Similar to the scenario described above, I was asked to assess the company’s campaigns to see what was working so the company could optimize their budget.

It was then I discovered millions of dollars had been spent on marketing campaigns, and there were no results to show for most of them. Their approach was not working and things needed to shift. The marketing team were smart, driven, and well-intentioned. So where did so many of them go wrong?

I knew from my dozens of previous jobs that if you focus your marketing efforts on helping your customers, then you should be able to show better business results. That was when I decided the company needed to focus more on what our customers wanted, not what we thought was important.

So I gathered the budgets from those campaigns into one centralized marketing program that focused on delivering the content that our customers wanted. And I worked tirelessly with my team to make sure they were getting what they needed (leads and sales.)

As a result, we saw millions of dollars of revenue flow into the company. In fact, for every dollar we spent, we gained $18 in revenue. My story is in no way the only one.

Rebuilding LEGO with empathy

In the late 1990s, toy company LEGO was on the brink of extinction. The company had rounds of layoffs and millions of dollars in debt. This difficult era began to change in 2001 when they hired Jorgen Vig Knudstorp as a junior consultant. He took note of what was happening in the company, not what senior management wanted to believe.

Two years later, he asked for a meeting with the senior leaders to tell them the end was near and the company was losing nearly $1 million a day. He pointed out the company had too many products, too many vendors, and the situation was about to get worse. He then said these famous words:

“We are on a burning platform, losing money, with negative cash flow and a real risk of debt default. Which could lead to a breakup of the company.”

He left that meeting; sure he was going to be fired. Instead, the current CEO and grandson of LEGO founder Ole Kirk Christiansen named him CEO. That was the start of LEGO’s rebirth.

Jorgen’s vision for bringing the company back to life centered on empathy. He accomplished this by studying children as they played with LEGO’s signature bricks. He brought in psychologists to study children at play. He even asked his designers to spend a week living with families of children who liked playing with LEGOs to learn how they built, and unbuilt, LEGOs. He also instructed them to learn how children “played well” together. By sticking to the company’s core customer base, and its original successful message, LEGO adapted to the changing business landscape without going under.

It created a domino effect with his leadership team and employees. They recognized the value in Jorgen’s research and his vision. As a result, they began to champion ideas to correct the problems they had yet to figure out how to solve. His ability to champion his employees’ ideas shifted LEGO’s changed the way employees thought about challenges and customers. By taking an empathetic, customer-centric approach, they saved LEGO from the brink of destruction.

How you can drive cultural change at your company

These stories demonstrate you do not have to be the CEO or even part of the C-suite to instigate change in your company culture. That said, I know the perceived difficulty employees face when trying to affect change.

After all, empathy seems to be in short supply in many corporations these days. This is especially true in fields such as digital marketing, many CEOs and C-suite executives lack understanding. They not only hand out big-picture goals but also counterproductive tasks. This scenario is what I refer to as “The Illusion Point.”

To get past this potential stalemate, I recommend employees take a page out of Jerry Maguire’s book and show managers the money. Also referred to as “The Push Back,” employees should ask themselves the following five questions when working to change their company culture.

Step 1: Examine the way ideas have been presented before

Think back to the last few times you took an idea to your manager. How did they receive it? Perhaps until now, you have done what you’re told but you’re bored with your work. He urges us to think strategically about the best way to approach our boss without going too far or caving in too quickly.

Step 2: Ask the right questions

Before pushing back on the status quo, I recommend having your questions prioritized. The organization will help as you challenge your boss about why they’re not receptive to your ideas. If and when your boss pushes back with counterproductive suggestions to accomplish a goal, ask these three questions:

Question 1: Why does this matter?
This question demonstrates that you care about your work and want it to be worthwhile of your time and energy. Your manager should be able to explain how something you’ll be tasked with supports the mission and goals of your team. If he or she is unable to do that, there’s something flawed in the plan.

Question 2: What’s the impact?
By asking this question, you are keeping the needs of the customer in mind and also demonstrating you are aware of the expectations. It also gives you a chance to see if there is a disconnect between what your manager wants and how the anticipated customer reaction.

Question 3: How will this be measured?
This question seeks to not only understand the ultimate goal but what milestones need to be met along the way. Knowing the details of what your manager expects when you’re executing that idea in real time matters. The end goal might be admirable, but what good is executing an idea well without a measuring system to track that success?

A win-win-win situation

Shifting the company’s culture with strategic questions means our days will be filled with meaningful work and a happier work environment. It’s a win-win-win situation. Not only will we be more satisfied as employees, but we will, in turn, create a better customer experience. Happier customers translate to higher profit margins and a happier management team. Let’s face it. No one wants to work for a mean company.

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  17. list Of steroids

    At a dosage of 50–60 mg per day for four weeks, it is
    uncertain that Anavar will suppress your appetite. (Personally, I’ll use
    the drug for at least 6–8 weeks.) Spreading out my dose throughout
    the day at the identical pace every time (20 mg/20 mg/20 mg) yields the greatest outcomes for me.
    Use 50 mg of clomid every day in the course of the post-cycle remedy part, and you must get well rapidly.
    Nonetheless, it’s predicted that this era of restoration would be fairly short (a few of weeks) before pure
    testosterone ranges return to normal.
    2 years later G.D Searle & Co brought it to market, later beneath the brand name of ‘Anavar’, with it successfully therapeutic patients, by reversing their muscle-wasting
    conditions. The FDA was pleased with its safety, approving it for human use, which stays
    the case today. Proper relaxation, hydration, and if essential, ache management strategies,
    are advised. Lastly, this picture is taken after using
    Anavar for eight weeks (two months). Given Oxandrolone’s refined effects, it’s important to do
    not neglect that changes inside such a brief period won’t be dramatic
    or drastic, however they may set the ground for additional progress.

    Some customers prefer taking it on an empty stomach to maximize absorption, while others discover it more comfy to take with a light meal to
    keep away from potential abdomen upset. However, understanding these factors can help you make knowledgeable decisions and optimize the effectiveness of this compound.
    However, by contemplating factors such as the half-life of Anavar,
    meal timing, and exercise timing, we are in a position to develop strategies
    to optimize its absorption, utilization, and total impact in your body.
    Some users have reported experiencing anxiety-type symptoms when utilizing Anavar.
    This is more doubtless to be an individual response to the steroid and never one thing
    that impacts everyone. Very little Oxandrolone is produced for human medical
    use these days, so there’s hardly any supply of pharma-grade merchandise.

    That means it won’t be low-cost if you’ll find some (and be sure it’s respectable and genuine).

    It is important to note that outcomes must be measured
    when it comes to enhancement in energy and discount
    in physique fats, not solely weight loss. Regardless Of having only passed a brief
    interval for the rationale that start of the cycle, it’s attainable to notice a reduction in excess physique fat.
    This end result is particularly spectacular because the drug successfully preserves muscle mass while selling fats loss.

    Enhancing power and endurance is one other noteworthy facet
    of Anavar’s cutting-oriented advantages. Improving users’ physical efficiency empowers them to push via their workouts with heightened intensity and focus.

    This can lead to continuous progress as the body adapts to more onerous calls for and escalating challenges.
    Moreover, a noticeable reduction in physique fat can be
    apparent, because of the improved metabolism the substance offers.
    It’s very important to proceed monitoring food regimen and exercise
    routines throughout this period for the most effective results.
    By maintaining discipline and determination, male users can capitalize on the impressive outcomes Anavar supplies.
    It also finds extensive use in selling recovery from extreme burns and accidents.

    We have also observed clenbuterol causing insomnia, anxiety, despair,
    and nervousness in customers. It is banned by the FDA and a variety of other sporting federations because
    of it being a growth-promoting compound and its opposed results.
    Consuming larger doses than those specified in this cycle significantly will increase the danger of side effects without yielding any notable additional
    leads to our experience. This cycle is typically only utilized by males due to testosterone inflicting virilization unwanted aspect effects
    in girls. We usually observe virilization unwanted effects progressively occurring and exacerbating
    over a sustained time frame. A woman should discontinue her cycle if she begins to experience any unwanted symptoms.

    To restore the elasticity of the muscles of the entire face, to prevent the appearance of wrinkles on the brow or to do
    away with them. Long-term esters will take a higher size
    of time before the effects are seen. However, these results shall be extra profound
    than these from a short-term ester. Short-term esters provides you with faster results however they may plateau sooner.
    That means that you keep a muscle memory that will let you rebuild any lost muscle a lot faster when and should you resume training.
    You have little question heard the phrase
    ‘use it or lose it’ bandied about with regard to muscular tissues.
    There is a ring of truth to the statement as a result of our muscles will get smaller if we stop figuring out.

    Clinical studies confirmed that 50 mg/day might lower testosterone manufacturing by 25%-30%.

    A correct Submit Cycle Therapy returns natural testosterone production levels
    to normal in 1-2 months. If you like to train or lift
    weights you will love the optimistic advantages Anvarol has to supply.

    It contains a rigorously thought out method made for ladies who need an easy resolution to spice up training efficiency, power, and stamina.
    ATP 5 might help with fat loss and enhance efficiency throughout strenuous exercises.
    Yam (Dioscorea composite) is a plant estrogen that helps enhance hormone levels, increase strength and improve athletic performance.
    If you are reluctant to take an anabolic steroid,
    a authorized Anavar alternative does exist.
    This could happen on HGH because of a rise in sodium uptake and extracellular fluid (water retention).
    This extra fluid within the synovial tissue
    compresses the median nerve, resulting in lowered function (10).
    Medical analysis and our personal tests show that HGH stimulates progesterone ranges through luteal steroidogenesis (8), thus doubtlessly causing gynecomastia in an analogous method to Deca Durabolin. However, we see many bodybuilders combine HGH with
    insulin throughout a cycle for extra anabolism due to its efficient shuttling of nutrients into the
    muscle cells. HGH has diabetogenic results related to its metabolism of carbohydrates,
    causing blood sugar levels to rise and thus rising
    the risk of sort 2 diabetes.
    Nonetheless, it’s of utmost significance to remember the varying impacts and the important role of accountable use in reaching the optimal outcomes.

    As such, Anvarol increases phosphocreatine ranges in muscle tissue,
    translating into enhanced ATP synthesis (adenosine triphosphate).

    This method, it creates power on your muscle workouts and, in turn, increases
    its energy. Extra power throughout exercises translates to more vitality consumption, extra alternatives for
    the lack of body fat, and an increase in lean muscles.
    This drug stands out for enhancing lean muscle
    mass, strength, and general body composition. Folks who consistently incorporate disciplined workout routines
    and well-balanced diets throughout their cycles can experience
    even more remarkable outcomes. Anavar, in easy terms, is an artificial hormone usually applauded
    for its efficiency in growing muscle mass and reducing
    physique fats.

    References:

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  18. What do anabolic steroids Do when taken as medication

    Though not as prominent as with stronger steroids, your energy might be properly
    past what is felt naturally. Testosterone Prop is an unmodified synthesized type of the natural
    testosterone hormone, with the propionate ester attached to control
    the rate of launch into your physique after injecting a dose.
    Testosterone has numerous bodily capabilities, overlaying both
    anabolic and androgenic activity. It is, in spite of everything, the hormone that provides males the characteristics we acknowledge as distinctly male.

    This can be quite fun for girls who like lifting heavy and
    want to beat their PR’s on massive lifts.
    By anti-glucocorticoid, this means that it reduces cortisol ranges significantly.
    You probably already know about cortisol, however for those
    who don’t…cortisol is a catabolic hormone and certainly one
    of its roles within the body is to trigger fat storage.
    Being obese can negatively affect self worth, which is why burning fats and finding a safe and authorized alternative to common steroids has become a
    sizzling matter for ladies. Thus, weighing yourself to trace fat loss on Anavar is
    of little use, as a result of its simultaneous muscle-building properties.
    Muscle features shall be average, serving to to subtly enhance muscularity, with out trying cumbersome.
    This also helps to improve muscle tone and prevent sagging
    when dieting.
    Anavar can even trigger testosterone suppression, which might result in a decrease in libido, erectile dysfunction, and other sexual dysfunction. It is important to make use of Anavar in conjunction with testosterone replacement therapy to keep away from
    these unwanted side effects. Testosterone Cypionate will tick all the boxes if you want a secure, easy-to-use, no-drama AAS that offers guaranteed reliable
    outcomes and manageable side effects. At some point,
    every bodybuilder will use a testosterone steroid, whether it’s solely for TRT
    whereas taking different AAS or to enjoy the full energy and effects of Testosterone Cypionate at larger doses.

    However, taking them collectively does not necessarily enhance the danger of these side effects.
    In truth, Anavar is often used to counteract the adverse results of testosterone, such as water retention and estrogen-related side effects.
    Anavar is a versatile and efficient steroid that performs a pivotal role in cutting and bulking cycles.

    Its capability to advertise lean muscle growth, protect muscle
    during fat loss, and enhance strength makes it a useful software for each women and men.
    However, responsible use is essential to reduce unwanted facet effects and maximize results.
    Trenbolone and Anavar may be stacked together throughout bulking or slicing cycles, resulting in appreciable fats loss
    and super gains in muscle mass. Nevertheless, because of the presence of trenbolone, we
    consider this to be a harsh cycle and never appropriate for novices.

    It rose to prominence as the primary obtainable testosterone
    ester to decrease blood pressure. As A End Result Of they have comparable qualities,
    Testosterone Cypionate and Testosterone Enanthate, another testosterone ester, are regularly in contrast.
    Testosterone Cypionate is a strong androgen with a molecular weight of 314.6 g/mol and
    is the world’s second most prevalent testosterone ester.

    Androgens derived from testosterone embrace Testosterone Enanthate and Testosterone Propionate, which have various characteristics because of their numerous molecular weights.
    The major distinction between these two esters is that Testosterone Cypionate and Testosterone Enanthate
    require a bigger dosage to have the same impact.
    It is a precursor to testosterone and other hormones, and has been proven to have anabolic effects within the physique.
    Some individuals may discover that supplementing with DHEA
    might help to assist their hormone levels while taking Anavar.
    By taking testosterone and Anavar together, people can expertise the benefits of each steroids.

    The testosterone will present the primary anabolic effect, while the Anavar
    will assist to mitigate any potential unwanted aspect effects and promote a leaner physique.
    One Other factor to contemplate is the age and
    overall health of the person. Older people could require larger
    dosages to realize the specified testosterone ranges, as testosterone naturally decreases
    with age.
    Winstrol affects the body’s natural hormone function and,
    as a result, can have an result on your temper.

    This is an space to pay shut attention to when using Winstrol so you’ll have the
    ability to regulate your dosage accordingly. Underground lab steroids,
    together with Winstrol, come from, as the name suggests, unregulated labs
    that haven’t any regulation or approval to operate, manufacture, or
    promote steroids. These can vary from professional-type setups to people’s backyard sheds.

    Anavar and Testosterone is certainly one of the most well-known steroid
    cycles and that’s particularly for newbies. In reality, is tough to think about a greater stack than Anavar and Testosterone for a steroid beginner.
    It will keep energy extremely excessive, but it’ll also hold you from growing Estrogenic unwanted facet
    effects.
    So, it is required to carry out submit cycle therapy
    at the finish of the Tbol cycle. When you carry out PCT at the end of the steroids cycle, it could help you to breed the pure testosterone level and
    convey your body back to its regular state. Generally, PCT is carried
    out by the most typical drugs corresponding to Nolvadex, Clomid, and HCG.
    When considering a Test and Anavar cycle, correct testosterone dosage is crucial
    for balancing effectiveness with safety. Testosterone, sometimes administered as Testosterone Enanthate or Testosterone Cypionate, forms the inspiration of many
    anabolic steroid cycles. Optimal dosing, nevertheless, might
    differ primarily based on a person’s expertise, targets, and well being
    profile.
    These hormones had been created to treat medical problems
    at very low doses. When it comes to females, something above the lowest dose is undoubtedly going to result in virilization symptoms growing in addition to dangers to the liver and ldl cholesterol.
    Winstrol, due to this fact, is comparatively secure to use at very
    low doses and for short intervals, however there will all the time be a component of threat.
    If you’re healthy and are determined to go forward with Winstrol, the primary reason cycles need
    to be restricted to not more than eight weeks is due to these liver toxicity risks.
    Not only that, however you must wait at least two months after a Winstrol cycle before
    utilizing any other C17-aa steroid; this allows your liver time to return to regular operate to avoid everlasting damage.
    However, it’s nonetheless sensible to restrict the time
    spent stacking Winny and Anavar to short lengths and the doses moderate.

    Can you are taking Anavar and Winstrol together with out anything in the mix?
    Sure, you can, however taking Testosterone (even if it’s simply
    TRT dosage circa 150mg per week) is always advisable.

    One Other possibility, for experienced bodybuilders solely (!), is to add clen to this cycle, resulting in an Anavar Winstrol
    Clenbuterol cycle. Even for experienced users we check with our article on how to decide the best Anavar dosage.

    However, as a end result of its potent fat-burning effects, bodybuilders generally supplement with it as a slicing agent, stacking it with Anavar.

    References:

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    This is why you’ll have the ability to really feel warmer and start to sweat
    more than ordinary (particularly in the night). Turbocharging DHT to incredible levels is going
    to come with a couple of penalties. He’s additionally extremely dry,
    which is the results of Trenbolone’s diuretic effects.
    The way his body seems, in phrases of looking like a 3D animation, is typical of a Trenbolone user.
    Also Trenbolone has thermogenic properties, because of it being
    a stimulant. Hence how many customers expertise
    “feeling hot” and “sweating greater than usual”.

    Nonetheless, the bad information is, it might not burn fat to the extent of other
    highly effective fats burners.
    If you’re seeking to construct muscle but don’t need to achieve fats
    or lose your definition and cuts. We should solely use it for a specific
    function – for competitions or probably the most hardcore of bodybuilders- as soon as we’ve
    intensive expertise with different AAS. One of the most effective ways to do this is
    to devour excessive amounts of meals containing omega-3 fatty acids,
    which assist with cholesterol control – oily fish is a
    major supply. This differs from a tren cough, though a cough can also
    contain real flu-type symptoms. Tren-flu is a
    reasonably common and dreaded side effect as a end result of the very last thing you’re feeling
    like doing when you’ve the flu is figuring out.
    Usually you have a collection of steroids used for bulking
    up, and a series of separate steroids that are then used for chopping fats and water whenever you cut
    and food regimen down. And skilled circuits, nearly definitely owe
    their huge amounts of muscle mass to trenbolone. That’s why right now,
    we’re going to be looking at a trenbolone acetate cycle guide.

    The authorized standing of testosterone and trenbolone
    is complicated and varies by nation. In most areas, testosterone is
    out there by prescription for specific medical wants, but recreational or performance use is
    towards the law without medical approval. Trenbolone is generally restricted to veterinary use and is not accredited for human consumption. Shopping For these drugs illegally poses
    vital risks, including authorized penalties and the potential for counterfeit or contaminated products.

    While many international locations strictly regulate
    testosterone and trenbolone, some users can entry these substances legally for medical causes.
    In circumstances the place testosterone is prescribed by a doctor, it’s usually for treating conditions like low testosterone ranges or particular hormone deficiencies.

    If the response results occur at a excessive fee, you can discontinue use and they are
    going to fade away in a couple of days. If you are using Parabolan, as a end result of its
    giant ester you’ll have to wait a few weeks for the opposed results to dissipate even after discontinuation. When using steroids,
    the body detects elevated ranges of androgens and stops
    their natural production. When you stop utilizing steroids,
    your hormone manufacturing slowly returns to regular.
    To pace up this process and prevent muscle catabolism PCT drugs
    are used. Sure, just about all anabolic steroids require a post-cycle remedy interval afterward, and Masteron is not any
    exception as a end result of it will suppress your testosterone greatly through the cycle.
    Most folks will make use of other steroids mixed with Masteron,
    which additionally come with their testosterone-suppressing results – sometimes resulting in an entire shutdown of natural testosterone production.
    Tren Ace has a half-life of three days and subsequently needs to be injected each
    other day on the very least to get the specified results and experience its
    nice results. For those thinking about getting into bodybuilding competitions, powerlifting competitions or for athletes who compete in drug-tested contests, the detection time for Tren Ace is 4 to five months.
    Keep this in mind when planning a cycle and deciding on the date of your upcoming
    competitors or contest.
    Symptoms of tren-flu can embrace sweating, headache, dizziness,
    fever, and other indicators you’d expect to be similar to a real flu.

    For private use, which is how most bodybuilders will use Tren Ace, legal guidelines are
    strict in the Usa where it’s unlawful to buy, promote, or possess AAS, together with Trenbolone, even for
    personal use. It is comparable to a downer and might come about in case your injection schedule isn’t common enough.
    But some guys will just be susceptible to low temper, and this alone can be
    a deal breaker for utilizing Tren in the worst cases.
    Elevated blood stress and heartburn are extra unfavorable features famous by some users.
    Nonetheless, not all bodybuilding users will welcome
    it, and you actually need to be mentally strong to resist the
    urge to overeat when you’re on a strict food plan, or results will go
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    Incidences of elevated sweating are reported far more typically
    with Trenbolone than with other steroids. The most probably cause
    for the excessive perspiration is the raised metabolic rate that Tren causes.
    You might discover that you’re sweating extra at night while sleeping (which can,
    in turn, feed into considered one of Tren’s different notorious side effects
    described below). It comes with a spread of extra
    potential unwanted effects that not many different steroids
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    If you are contemplating taking Trenbolone, it may be very important concentrate on the dangers concerned.
    Speak together with your doctor to be sure that the advantages outweigh the potential risks.

    Moreover, shopping for steroids illegally exposes customers
    to the risk of being caught and prosecuted.
    Many countries have strict penalties for the possession and distribution of unlawful drugs, and authorities
    usually monitor on-line sales or shipments of suspected substances.
    Utilizing or importing steroids and not utilizing a prescription can lead to legal charges,
    fines, and even jail time, depending on the legal guidelines in each nation. To make PCT efficient,
    customers commonly take particular medicine known as selective estrogen receptor modulators (SERMs)
    and typically aromatase inhibitors (AIs). The most popular PCT medication are Clomid (Clomiphene Citrate) and Nolvadex
    (Tamoxifen Citrate), which are both SERMs.
    Bear In Mind, no bodily goal is value compromising your long-term health
    and well-being. Following these security guidelines, such as regular blood work, medical consultation, cheap doses, and cautious
    monitoring, can help reduce the chances of extreme health issues.
    Although these precautions cannot remove all dangers, they’re essential steps for anyone contemplating this powerful steroid cycle.
    When utilizing a Test and Tren cycle, understanding the difference between bulking and
    slicing cycles is essential. Each Test (testosterone) and Tren (trenbolone) may help with constructing muscle and dropping fat, but the goals and methods
    for each cycle range. Check and Tren customers usually try and handle hormonal imbalances
    by incorporating different medications, like aromatase inhibitors, to scale back estrogen levels.
    However, these extra drugs can include their
    very own dangers and should not absolutely prevent unwanted effects.

    See how Jaco’s veins are popping left, proper and centre in the after
    picture and the way full his muscle tissue look even when competing on stage (where many bodybuilders look
    depleted). However, others say Tren does nothing to burn fat as a result of that’s what’s
    happened in their very own private experience. Combined with
    Trenbolone, you’re going to be doing a lot of side impact administration.
    Blood strain, cholesterol, aggression, neurotoxicity, nausea, it’s going to take lots of effort.
    Trenbolone is infamous for its unwanted effects, which we’ll get into
    later. Steroids you can potentially stack with Tren in an off season are Testosterone, Anadrol and
    Deca-Durabolin. If you employ Trenbolone whilst bulking you’re going to have ridiculous gains.

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